both Ford and Rivian are losing big money on every EV each is selling these days (30k per unit), those companies aren’t alone, as Chinese EV maker Nio loses 35k on each car

Nio – which sold around 8,000 EVs each month in April through June of this year – has thus far invested heavily in its expanding operations, employing 11,000 people in research and development while also sinking big money into a plant capable of churning out 300,000 EV motors annually. For these reasons, the company lost $835 million in Q2, or around $35,000 on each car that it sold over that time period. Regardless, it manages to stay afloat thanks to financial assistance from the Chinese government and other local investors, which invested $2.6 billion total in the company when it ran out of money back in 2020.

 By comparison, Rivian lost $33,000 on every vehicle it sold in the second quarter of 2023, but still has plentiful cash reserves of around $9 billion, and has managed to significantly ramp up production in recent months, inching closer to breaking even as it works to lower costs on the parts it purchases from suppliers.

https://fordauthority.com/2023/10/ford-ev-rival-nio-loses-35k-on-every-car-sold/