SEMA Influencer of the Year Honors Content Creators Who Boost Car Culture

SEMA has announced a new program that recognizes content creators and social-media influencers who have significantly impacted the automotive industry and car culture. The new SEMA Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.

The award is a result of the rise of content creators’ and social-media influencers’ impact on the industry. Finalists for the award will be selected based on their presence and influence across social-media channels, including YouTube, Instagram, Facebook, TikTok and more. And, for the first time, the SEMA Industry Awards Banquet will host finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.

https://www.sema.org/news-media/enews/2022/38/sema-influencer-year-honors-content-creators-who-boost-car-culture