Ken Block had at least 3 vehicles at SEMA, and the Sonax booth tricked out one out with a nice smoky tire effect, where as the Ford booth didn't do a thing to make the other stand out

compare that to the one in the Ford Booth

surprising considering how nice the Hoonicorn was treated in the Ford booth a couple of years ago https://justacarguy.blogspot.com/2014/11/is-ken-block-out-filming-gymkhana-7.html