Sunday, August 19, 2018

Why does Fram print so much useless stuff on the box, but NOT the car engine it's meant to work with? It's the ONLY essential piece of info.


as you can see, they have the part number on the outside, and on the inside flaps... with the space and areas labeled to fill in with the right info on make model and engine. 

4 comments:

  1. Jesse,

    Fram is Autolite's sister company, so I have picked up a little bit of filter knowledge from my time here. (Probably just enough to make me dangerous.) It looks like that inner tab in the box is for the user to write down the information about the car and when the filter was changed. You would need a bigger box to print all of the possible vehicles that use a certain filter. From the Fram website, it looks like the PH9688 is used on about 50 different combinations of year, make, model and engine. Whatever filter fits on a Chevy small block probably has hundreds of vehicle and engine size combinations. Same thing for spark plugs.

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    1. I know that they fit on multiple makes and models... but far fewer engines. So, say it's a Hyundai 2.9 liter... that's that. Add the range of years, and you're done. If it fits on 5 jillion Chevys, it's still going to be the 350, plus range of years.
      I disagree that it can't be done. Use a %&*$#! QR code, and we can use our cell phones to see the info.

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  2. Also, a lot of the information on the box is there 3 times, in English, French and Spanish, so the same box can be sold throughout North America, including Quebec.

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    Replies
    1. I see that. I don't think it's necessary to say the same useless info in 3 languages. It's a damn oil filter. They haven't changed in 50 years, we don't need useless words all over the box. It's not new, not improved, not enhanced, not extended... and only does one thing, only goes on one way, only comes off - one way. It's about as simple as a car part gets. Use, throw away.

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