“No Hands: The Wild Ride of the Schwinn Bicycle Company,” currently in post-production, centers on the history of the Schwinn Bicycles.
Founded in Chicago in 1895, Schwinn provided people, especially kids, with a freewheeling freedom like they had never had before. Now 130 years since the company was established, and more than three decades after its bankruptcy in 1992, this is the full untold story of this legendary American brand – and the family who stewarded it to prominence before ultimately losing control of the company.
The team behind “No Hands: The Wild Ride of the Schwinn Bicycle Company” also produced “The Lego Brickumentary,” narrated by Jason Bateman, and “Loopers: The Caddie’s Long Walk,” narrated by Bill Murray.
the film includes interviews with Trek Bicycle president John Burke, mountain biking pioneers Gary Fisher, Joe Breeze and Charlie Kelly, and others.
“Part love letter to a brand we grew up with, part riveting true story of an iconic American brand filled with mystery, No Hands is a passion project for this team,” said Brookwell in a statement.
“There aren’t many names that elicit this much passion and nostalgia – from fond memories of getting your first Schwinn, to smiling as Kermit the Frog rode through ‘The Muppet Movie,’ to younger generations who first saw a Sting-Ray-style bike on ‘Stranger Things.’
“At its peak, Schwinn stood alongside Coca-Cola and McDonald’s — not just as a brand, but as a fixture of American life that gave generations their first sense of freedom,” said Clarke.
Through unique accounts from the Schwinn family and a who’s who in cycling – including Lance Armstrong, whose life was certainly impacted by his first Schwinn – the full story behind this legacy can finally be told.”
Schwinn advertised with Roy Rogers and Capt Kangaroo
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