hard to believe they had the notion to bring back the memory of the Don Knotts "Dude" sticker package truck

Not that the public at large has any memory of the 1965 Dude promo/marketing campaign with Don Knotts, https://justacarguy.blogspot.com/2024/11/don-knotts-was-in-1965-sixteen-minute.html 

and in 1971 they were selling it

https://justacarguy.blogspot.com/2009/01/mopar-truck-ive-never-heard-of-1971.html

How anyone confused a "Tough truck" and "Rugged" with getting Don Knotts to add comedy to the commercials, I have no idea. 

I bet that Don Knotts got them more attention than some Marlboro Man or Brawny paper towel guy