This 11 page illustrated story was submitted to a 1989 Disney Executive retreat where they would be discussing future plans for the company.
In the late 1980s, Sanders created an allegorical picture book entitled The Big Bear Aircraft Company, with the subheading "A book for the big retreat" clarifying that it was created for a Disney offsite event. The Big Bear Aircraft Company is a thinly disguised version of Disney itself, and the book is critical of the creative process at the company, which prioritized "big ideas, figuring they will be big successes" and noted that if proposed aircraft (i.e., movie ideas) "don't look the same as the ones [that were] built before, [the boss, Big Bear] gets uncomfortable." After handing each idea pitched by the "visual engineer" to a writer who "likes airplanes" but "has actually never worked on one before, and couldn't tell you for sure what makes one fly", the story states the assigned writer "is guaranteed of making the same mistakes every time. He will make his airplane look like every one he's seen before ..." In the end, the head of the company, Big Bear, gets an airplane that is "a lot like last year's; not very inspiring and not very memorable. But people bought it before, and they'll probably buy it again. By playing it safe, he's insured his company's survival." However, since it is not the only aircraft company, these policies are destined to leave the company vulnerable to more imaginative competitors "with its wings of good reputation all shot off." The story concludes that Big Bear should instead give the visual engineers "the two things they need to do their job: Bear's trust and time" to allow smaller, more innovative ideas to flourish.
Lockheed learned of it, and asked Sanders if they could use it too!
Chris Sander's allegory compares Disney to an aircraft company and if you don't make better and better jets, the competition can easily scream past you.
Chris Sanders is famous for creating Lilo and Stitch, an evolution of his earlier work, Kiskaloo. He's also famous for The Croods, and was head of story on Mulan
Sanders catapulted to the top of Disney animation through his work on Beauty and the Beast (1991) and The Lion King (1994). He helped write the 1998 Disney animated hit Mulan (1998), which moved him into the position to write, direct, and voice Lilo & Stitch (2002). Sanders moved to Dreamworks where he co-wrote, co-directed and did character design for How to Train Your Dragon (2010). He also voiced Belt in The Croods
He also wrote the upcoming The Wild Robot, and directed the recent Harrison Ford movie "The Call Of the Wild"
No comments:
Post a Comment