Tuesday, August 28, 2018

Steve McQueen... and a Jeep? How has Jeep not capitalized on a Steve McQueen advertising campaign?

5 comments:

  1. I blame Lee Iacocca, it's all his fault.

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    1. Jeep people still haven't gotten over the square headlights.

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  2. The King of Cool in a Jeep? And a real Jeep at that!

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  3. Found these articles, piqued my interest since I'm building a "old School" 1971 CJ5.
    http://www.fourwheeler.com/features/1503-steve-mcqueens-lost-machine-super-jeep/
    Check out the use of dual rear leaf springs...we've come a long way!

    https://archiveimages.com/licensing/public-gallery.php?id=441&pageNum_rsImages=7

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    1. thanks! Wow, they have dozens of photos from that photo shoot!

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