Just A Car Guy: 4/10/16

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1939 was not only the year of the World’s Fair in New York but also the year of the, now lesser known, West coast counterpart, the Golden Gate International Exposition in San Francisco. The theme of the GGIE was ‘Pageant of the Pacific’ and land was acquired to build the campus of ‘Treasure Island’, which promoted San Francisco as a hub for arts, culture and business in the Pacific Rim. Home town company, Levi Strauss, the famous denim jeans manufacturer created an ‘Electric Rodeo’ for the Expo, which was pioneering in its technology as an automated sideshow

fter its stint at Treasure Island, the Electric Rodeo was adapted to take to the roads on the back of a streamliner truck (this splendid 1938 international Harvester D-300 truck and trailer, to be precise) and made a 25,000 mile tour of small towns and livestock shows throughout the West.

https://stylestakesproject.wordpress.com/2015/05/17/rodeo-drive/

Kaiser-Frazer was the only new US automaker to achieve success after World War II, if only for a few years.

Founded in 1945, Dissolved in 1952

Henry Kaiser had no automotive marketing experience; Joseph Frazer did, having been president of the Graham-Paige Corporation prior to WWII. Kaiser believed in pressing forward in the face of adversity, while Frazer was more pragmatic. As the market for Kaiser-Frazer products slowed in 1949 with the introduction of new designs from the Big Three, Kaiser pushed for more production, creating an oversupply of cars that took until mid-1950 to sell. Kaiser and Frazer disagreed until Frazer left the company in 1951, and the Frazer nameplate was dropped after a 10,000 unit production run.

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