https://forums.aaca.org/topic/341211-period-images-to-relieve-some-of-the-stress/page/694/
I've never heard of Outdoor Franklin, but, looking for info on him resulted in learning that he was working for Richfield in publicity and promotions
"Outdoor" Franklin was born on March 30, 1877, in LeMars, Iowa. While a young boy he traveled from Iowa with his parents to Everett, Washington.
During the long trip by stagecoach, the party fought for their lives during an Indian attack.
Franklin grew up, got married, and started a family in Washington. Following his wife's passing, he moved to southern California.
In the years to come he would travel, write, and test equipment for Richfield Oil Co., Howard Buick Co., Western Auto, and the Automobile Club of Southern California.
A still tangible example of his work are the beautiful pamphlets on wildflowers handed out by Richfield stations.
Franklin was the first to drive the Tioga Pass Road each spring into Yosemite National Park. The highlight of his "drives" is probably one made to the tip of Baja, California. He was the first to ever drive this route, felt at the time to be impassable.
He authored a book too, Wild Flowers of Northern California, Oregon and Washington,
Here is some information about those Richfield Wildflower Maps, compiled by a collector who is one of my former colleagues at the refinery where I spent my career:
ReplyDeletehttps://oilcompanyroadmaps.com/Richfield_Wild_Flowers.php
He states that Richfield started distributing these maps at their gas stations in 1932. There were two regional editions in the beginning, changing to a single combined edition sometime later. Interesting that they also gave out wildflower seed packets!
49er Badger
THANK you! Wow! that's a full collection! Did you know about Outdoor Franklin?
Deleteadding the first image from that collection to this post,
DeleteLook like woodlytes on the third picture. Nice artwork.
ReplyDeletegood catch! Thanks! I hadn't picked up on those, they are darn small
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