The Mustang post-purchase experiences have expanded in recent years, giving owners and fans new ways to experience Mustangs in special curated environments.

The Mustang, which has long been the subject of various track attack experiences, and last year, even embarked on an “Unleashed” tour across the U.S., coinciding with the opening of Ford Mustang Experience Center at Charlotte Motor Speedway in North Carolina. 

Now, there’s a new pony car experience on the way. The new Mustang experience is called “American Icon,” and is set to open up in Los Angeles, California this fall.

The experience’s official website notes that it will include multi-sensory immersive environments, a group of “legendary” Mustang models from film and culture, as well as a 4D thrill ride at Ace Mission Studios, in Boyle Heights.. The immersive journey looks like it will transport attendees through Ford Mustang history, all with a dose of pony car culture included.

https://fordauthority.com/2025/08/ford-mustang-immersive-experience-coming-to-los-angeles-this-fall