this helmet in 1953 preceded the modern biking helmet by 30-40 years

 

Michelin driving open top vans through the Mille Miglia pits for a publicity stunt with an inflated Bibendum

Alfa Romeo factory, 1953

OSCA factory, 1953

the shell documentary in color, of the 1953 Mille Miglia - in the film they recorded Fitch, Gordini, Fangio, and Roberto Rossellini and Ingrid Bergman