a unique marketing display at the 1932 New York Automobile Salon, a luxury Lincoln was entirely wrapped in Kodapak, presenting the vehicle as a giant, transparently gift-wrapped package.

 

Kodapak was a brand of transparent cellulose acetate sheeting newly developed by the Eastman Kodak Company (specifically its Tennessee Eastman division). Similar to cellophane, it was marketed for its clarity, flexibility, and protective qualities, and it was used during this era for everything from product packaging to novelty applications like this eye-catching automotive showcase

Cellulose acetate, was much slower to burn, making it a safer "safety plastic" 

Kodapak was developed to compete directly with DuPont's ubiquitous, wood-derived transparent film brand, Cellophane

In the early 1930s, transparent sheeting was an industrial novelty. Automobile manufacturers, dealerships, and high-end garages experimented with early transparent protective covers made from cellulose acetate sheets to shield showroom or storage cars from moisture and dust while keeping the vehicle completely visible to buyers. However, because 1932 cellulose acetate formulations became brittle when exposed to prolonged outdoor UV sunlight and temperature changes, these early clear covers were strictly limited to temporary indoor storage or display use.

https://www.facebook.com/photo/?fbid=3996395273990739&set=gm.28625391280449523&idorvanity=712743252141034

https://mcnygenealogy.com/book/kodak/kodakery-v06-n09.pdf

Kodak was one of many corporations (I've posted a couple in the past) with their own newspaper, and somewhere in it, they must have mentioned the Kodapak transparent sheeting, but I didn't find it after a link sent me there https://mcnygenealogy.com/book/kodak/kodakery-v06-n09.pdf

Kodak had issues of employee company news that were published for over 100 years. The first magazine appears to be "Kodak Park Bulletin that was published from 1898 to May 1920. Also another early magazine was "Camera Works Bulletin that was published from 1910 to May 1920. Beginning June 1920 Kodak combined division magazines into "The Kodak Magazine" for all US Kodak employees. In 1935 the name of that employee magazine was changed to just "Kodak". That magazine ceased sometime in the mid 1940s. "Kodakery" was the newspaper for US Kodak employees that was issued biweekly from March to May 1943. Then it was issued weekly from June 1943 to 1985. After that it was issued mostly monthly until it was finally discontinued in 2005.

https://mcnygenealogy.com/book/kodak/