Pabst Blue Ribbon has a new marketing campaign, pretend a truck has been stolen in California, "Beer is getting warmer, trail is getting colder. Clock's still ticking," the company wrote, urging people to snap a photo and tag them if they see the truck.

A truck carrying an estimated 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair in what may be the biggest beer heist ever.

The stolen truck was loaded with what is equivalent to more than 50,000 cans of beer.

Pabst has been using a lot of social media to hype this, like on Instagram, the company wrote: "STOLEN - 40,000lbs of beer."

The post continued: "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have"... (clever)

The company gave the thief an ultimatum.

"Pabst is officially starting the clock now - you have exactly 18 days and 44 minutes ( Pabst Brewing Company was founded in Milwaukee, Wisconsin, in 1844  ) to return our truck, no questions asked"

https://abc7.com/post/truck-loaded-40k-pounds-pabst-blue-ribbon-beer-stolen-montclair-company-sets-deadline-no-questions-asked-return/19749119/

Question.... how does any corporate delivery vehicle NOT have GPS tracking, and NOT get tracked by Flock cameras?

I'm guessing this is a marketing campaign strategy to get free publicity (the deadline and founding year, that's a clue) and nothing more. That's actually clever