Friday, August 28, 2026

Pabst Blue Ribbon has a new marketing campaign, pretend a truck has been stolen in California, "Beer is getting warmer, trail is getting colder. Clock's still ticking," the company wrote, urging people to snap a photo and tag them if they see the truck.



A truck carrying an estimated 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair in what may be the biggest beer heist ever.

The stolen truck was loaded with what is equivalent to more than 50,000 cans of beer.

Pabst has been using a lot of social media to hype this, like on Instagram, the company wrote: "STOLEN - 40,000lbs of beer."


The post continued: "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have"... (clever)

The company gave the thief an ultimatum.

"Pabst is officially starting the clock now - you have exactly 18 days and 44 minutes ( Pabst Brewing Company was founded in Milwaukee, Wisconsin, in 1844  ) to return our truck, no questions asked"


Question.... how does any corporate delivery vehicle NOT have GPS tracking, and NOT get tracked by Flock cameras?

I'm guessing this is a marketing campaign strategy to get free publicity (the deadline and founding year, that's a clue) and nothing more. That's actually clever
at

8 comments:

  1. Flagg2:04 AM

    I grew up in West Tennessee. Every Beer Joint in West Tennessee has a Rebel Flag and a PBR sign on their building. There was a guy in the states that shipped a pallet load of Pabstbst Blue Ribbon beer to Vietnam. Here is the link. https://www.youtube.com/watch?v=D4WAUmyKDq0&t=2s

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  2. Flagg2:11 AM

    I stand corrected on the amout of PBRs were delivered. Getting old sucks!

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    1. Jesse3:16 PM

      you are right on both accounts, because I posted them both. 1st, the pallet load https://justacarguy.blogspot.com/2015/11/a-vietnam-beer-run.html

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    2. Jesse3:18 PM

      and when the Vietnam War was at its height, John Donohue, snuck back into the war zone to find his 3 closest friends and buy them a beer. https://justacarguy.blogspot.com/2018/01/beer-run-vietnam-1968.html of COURSE I posted about that https://justacarguy.blogspot.com/2022/08/i-am-so-happy-to-report-that-hollywood.html

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  3. Upriverdavid11:58 PM

    I wouldn't drink that crap if I was out in the desert with the only option was Camel pee.

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    1. Jesse9:22 AM

      I've never had it. But then, I wasn't a typical teen and twenties guy who drank a lot of cheap beer. I didn't drink beer or anything alcoholic until 25, as the Navy had an extremely tyrannical view on drunk sailors that I was out to avoid. And I did avoid it by not getting drunk, and not drinking, just like I avoided the other 2 issues that plagued the guys I crewed with, suicide, drug use, and divorce.
      It turns out that there are a few career choices that are the absolute highest statistics for suicide, divorce, drug use, and alcoholism, and I picked them. Submarines, and Military Police.
      Never got married, didn't turn out to drink more than a bottle of beer or two a month (really goes nice with a burrito, carne asada burrito) or meat and potatoes, and I don't get any of that very often, so a 12 or 24 pack that goes on sale for some holiday lasts me a year or more.
      And when I buy beer I buy Stella Artois. Seems that those Belgians got it right in 1366.

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  4. lukypunchy4:56 AM

    Completely unrelated: There are also towns named Montclair & Claremont just NE of Oakland, CA (near where 24 & 13 cross). I had assumed that the naming of a town had to be unique within the state.

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    1. Jesse9:14 AM

      isn't that odd! I agree! I thought there could only be one of a town name, lake name, river, etc... per state

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