these guys have way too much crazy going on.... thank you Gary!

Sterling Cooper, Inc on their website, state that they concentrate on activities with an old business idea founded by the Dutch East India company - merchant banking (commonly referred to as investment banking)

Ummm, ok? 

They have a job opening on Indeed.com https://www.indeed.com/jobs?q=Automotive+Research&start=10&vjk=5a83363bb7f21329

looking for people with extensive design and engineering, to be ground up on this venture, with an equity ownership....

It says they are negotiating the acquisition of an abandoned automobile factory by one of the majors, and planning all plastic body, small sedan, small pick up, and small SUV that is very basic (well, the Miata began that way, so did the Jeep)

Here's where yes, it makes sense to build and market it this way, but would they sell any cars with:
Roll-up windows, no fancy electronics, just old fashioned gas power.
No frills, and staring price of 14k

No dealership network

www.sterlingcooper.info

Of course, why, would they try the impossible (cheap car, no electronics) that would have to still pass smog, and govt mandated fleet MPG rating... not easy without electronics... when instead, they can simply import Tata small vehicles, or buy Bollinger who went bankrupt this year, or buy the IP of any of the failed or failing companies around the world?

Get past all the start up issues, like engineering and designing, mpg and smog certs. 

Anyway, seems ludicrous to me, just like their website... incorporate for $39? Engulf and devour? This has to be some college student thing