Shell gas stations are going to donate to childrens charities... but only if you use the purple pump, at no additional cost to you. Makes no sense to me.

to support a range of children's focused nonprofits, including children's hospitals, schools, literacy programs, youth-based food pantries and more, this annual program has happened every fall since 2021

In 2022, Shell wholesalers and retailers donated $3.1M, supporting over 525 children's charities through The Giving Pump.

In the US, the designated giving pumps were used nearly 32 million times and pumped 304,665,445 gallons of gas, and raised over $4.6M to support nonprofits since its inception in 2021.

What makes no sense about this, to me, is that the corporation is only going to donate to the childrens charities IF you buy gas from them, AT ONLY ONE pump. 

If, the corporation wanted to donate to the charity, they would simply do so. 

If, the corporation wanted to donate a lot more to the charity, it would donate based on all the pumps, so deisel sales would add to that. Not just gas. 

If, the corporation wanted to donate a lot more to the charity, they'd raise the price one or two cents per gallon at that one pump

https://www.shell.us/motorist/together-we-are-a-force-for-good/fill-up-for-a-good-cause-at-the-giving-pump.html

https://www.prnewswire.com/news-releases/the-giving-pump-returns-to-more-than-7-500-shell-stations-nationwide-giving-consumers-the-chance-to-fill-up-for-a-good-cause-301889704.html