Based on the success of the movie Barbie, Mattel has set in motion a movie about Matchbox cars, starring John Cena

Mattel’s Matchbox, an upcoming film based on the popular toy line of the same name, has found its first actor. It will be helmed by Extraction director Sam Hargrave, and will have a script penned by David Coggeshall (The Family Plan) and Jonathan Tropper (The Adam Project). The toy line Matchbox has an interesting lore. Automotive enthusiast Jack Odell designed the first car for his daughter, whose school only allowed toys that could fit in a matchbox, hence the clever name. The movie was first announced in early 2022.

Hot Wheels has a movie in development with JJ Abrams' Bad Robot.

https://screenrant.com/matchbox-movie-john-cena-cast/

Apple Original Films has snagged the mighty film package that hails from Skydance and Mattel Films. Sam Hargrave, the director behind the gritty Extraction movies, is on board to helm the feature.

The project is coming in full throttle with a screenplay by David Coggeshall, who wrote action comedy The Family Plan for the streaming and tech giant, and Jonathan Tropper, the author and scribe who wrote the Ryan Reynolds action-adventure feature The Adam Project.

https://www.hollywoodreporter.com/movies/movie-news/john-cena-to-star-in-matchbox-mattel-apple-1236004968/