the video screen was playing interesting marketing interviews with customers and how their businesses benefitted from using Bobcat products, but that wasn't as impressive as the commitment to get attendees involved in communicating with Bobcat:
photo op wall, with the display boards to the right
corresponding to this brilliant marketing idea of getting attendees to self identify as one of these categories, and when pushing the button, the display had a definition for each term, they were making me laugh
I think you'll agree, their marketing PR people are damn clever
if you've been to a convention you're familiar with the badge holders and how it's common for clever companies to give or sell you silk or satin ribbons that have adhesive on them so the colored ribbon hangs below your badge... and once you've selected your category/tribe/identity as an Innovator, Ground Breaker, Maker, Game Changer, Rule Breaker, Dreamer, or Doer... you could have one of the ribbons for your badge holder - and of course, choose the right sign to hold for your photo op wall picture
Hollywood actor/celeb Josh Duhamel
for interesting Bobcat stories: https://www.bobcat.com/na/en/company/news-media/bobcat-stories
the Bobcat booth was enormous, and had free coffee
and the had the Bobcat video game Groundbreaker that awards points for accomplishing construction work with a forklift, skidsteer, or loader
move stuff, avoid obstacles, etc https://www.instagram.com/p/Cp0YjyJJTu0/
Bobcat originated with a request by a turkey farmer to the Keller Bothers, to make a piece of loader equipment for him that would be light enough to operate on his 2nd story floor in his barn, what they made, was the original skidsteer loader
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