Discount Tire, which was founded by Bruce T. Halle in 1960 and remains privately held, intends to continue to use the Tire Rack brand name, TR Wholesale Solutions in car dealer and wholesale channels, and Tire Rack mobile installation arena. The company, which is legally named The Reinalt-Thomas Corporation, currently does business as Discount Tire in most of the U.S., America's Tire in parts of California, and Discount Tire Direct online.
Tire Rack was founded by Peter and Wilma Veldman along with Mike Joines in 1979 in Indianapolis, Indiana, and grew rapidly as one of the most trusted and respected sources of information for online buyers of tires, wheels and accessories. As of October 31, 2021, privately held, family-owned Tire Rack employed more than 950 Team Members. It will become wholly owned by Discount Tire, also a privately held family-owned business
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