Making Milan's fashion week more enjoyable, Fiat 500s, which were accessed/rented through a phone app

The Enjoy car sharing app worked with Fiat and Trenitalia, and had 3 of the historic 500s, (1957s) with the graphics of the sharing service.

http://www.automotonews.com/da-icona-sociale-a-social-car-e-la-fiat-500-alla-milan-design-week-2016/