Saturday, August 16, 2014

In other news... the beer company that donates its profits to charity, and invented the Reverse Truck, is creating a dark extra stout

I've never bothered you with Kickstarter campaigns, there are so many, and it seems an odd way to raise money... but a company that gives all its profits to, and collects food for, soup kitchens - gets my respect and what free publicity I can put up for them in hopes that their business is a success, and that they may do lots of good, and inspire others, as I suspect Paul Newman inspired them, to donate profits to charity.


" in the process of creating our limited release Extra Stout for an October 1st release date. We’ve been working with Guinness-trained brewmaster Damian McConn, who is currently the head brewer at Summit Brewing Company in Saint Paul, MN. A fine Irish chap who knows his way around a proper Stout."

Because we give back to the community to help feed the hungry, creating new beers is a challenge. So we need help with the expenses of developing the taste profile, formulating the recipe, and obtaining the ingredients, as well as the costs of brewing, bottling and packaging Dead Irish Poet at the Summit Brewing Company.

https://www.kickstarter.com/projects/finnegans/finnegans-dead-irish-poet-extra-stout

FINNEGANS is the first beer in the world to donate 100 percent of their profits and with the help from craft brew enthusiasts the Dead Irish Poet can come to life.

Finnegans is the fifth largest beer brand in Minnesota, and it's available in more than 2,000 stores in the Upper Midwest. Its sales grow an average of 30% each year. But Finnegans is not your average craft beer brand. Every bit of profit raked in by the company goes back to the community--specifically, to purchasing produce from local farms and gardens and then giving that produce to local food banks and soup kitchens. In 2012 alone, Finnegans donated 110,189 pounds of fresh produce. This is a beer brand that doesn't just get people tipsy--it feeds the hungry. http://www.fastcoexist.com/3025778/why-this-popular-minnesota-beer-company-gives-away-all-of-its-profits



FINNEGANS - Reverse Food Truck from FINNEGANS on Vimeo.

First posted on http://justacarguy.blogspot.com/2014/06/finnegans-begin-again-nursery-rhyme.html

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